Dynamics 365 Marketing

Dynamics 365 Marketing Course

Main elements

  • Marketing
  • Charts and Dashboards
  • Activities
  • Account and contact management
  • Customer journeys
  • Segments
  • Potential customers

Bells

  • Campaign design
  • Creation of multichannel campaigns
  • Filtering and selection of campaigns
  • Creation of personalized emails according to segments
  • Design of landing pages, forms and surveys.
  • Using configurable templates
  • Multichannel campaign automation

LinkedIn and Dynamics 365 for Marketing

  • Connecting with LinkedIn Lead Gen Forms
  • Audience Segmentation and Targeting LinkedIn Top Clients
  • Organize events and webinars to generate more leads
  • Data management: import of leads
  • Segment Management
  • Queries and use of marketing lists
  • Marketing List Management

Marketing Analytics

  • Track campaigns with configurable dashboards on performance and lead sources
  • Optimize the relationship between sales and marketing to increase results
  • Lead management, lead phase analysis, funnel management. Lead quality improvement
  • Creating customer surveys
  • Marketing analysis with Power BI
  • Using content packs:
  • Demand Generation Analyzer
  • Marketing Audience Analyzer
  • Lead Pipeline Analyzer
  • Lead/Opportunity Influence analyzer

Lab: Using Power BI solutions based on sample data

Event management

  • Creating events and simultaneous broadcasts by measuring participants
  • Management of in-person events: registrations, speakers, logistics and sponsors
  • Analysis of event results
Lab: Creation and management of an online event

Lead Scoring

  • Generate and score leads
  • Approve leads
  • Flow management
Lab: Lead Generation

€975.00
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