{"product_id":"dynamics-365-customer-insights-customer-journeys","title":"MB-280T03: Design and deliver powerful customer experiences with Dynamics 365 Customer Insights","description":"\u003ch2\u003eMB-280T03 Course: Design and deliver powerful customer experiences with Dynamics 365 Customer Insights\u003cbr\u003e\n\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eDynamics 365 Customer Insights\u003c\/strong\u003e helps organizations deliver exceptional, personalized experiences to every customer. In this course, students will learn how to work with key features of \u003cstrong\u003eCustomer Insights – Data\u003c\/strong\u003e and \u003cstrong\u003eCustomer Insights – Journeys\u003c\/strong\u003e. First, students will gain insight into the business value of using a customer data platform. They will ingest data into \u003cstrong\u003eCustomer Insights – Data\u003c\/strong\u003e, create unified customer profiles, and build segments to help target specific audiences. Next, students will create personal and impactful experiences using \u003cstrong\u003eCustomer Insights – Journeys\u003c\/strong\u003e. They will create marketing assets like emails and text messages and deliver them through segment-based and trigger-based journeys.\u003c\/p\u003e\u003cp\u003eThis course is part of a four-course series (MB-280T01-T04) that aligns with the \u003cstrong\u003eMB-280 certification\u003c\/strong\u003e exam.\u003c\/p\u003e\u003cdiv style=\"background-color: #f5f5f5; padding: 25px; border-radius: 8px; margin-top: 40px; text-align: left;\" class=\"instructions\"\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0932\/9890\/files\/caja-de-regalo_50x50.png?v=1726661502\" alt=\"regalo\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003ch4 style=\"text-align: center;\"\u003eVirtual course with included certification exam as a gift. Don't miss this opportunity! The exam is valued at €126 + VAT and is included at no additional cost.\u003c\/h4\u003e\n\u003cp style=\"text-align: center;\"\u003ePromotion valid until December 31, 2026. One-attempt exam available only for Virtual - Distance Learning mode. Not applicable to Self-Learning mode.\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003e \u003c\/p\u003e\u003ch4 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eLevel: Intermediate  -  Product: Customer Insights: Data, Customer Insights: Journeys  -  Role: Business Analyst, Business User, Functional Consultant\u003c\/span\u003e\u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\u003cdiv style=\"text-align: left;\"\u003e\u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 15px; margin: 20px 0;\"\u003e\n\u003cdiv style=\"background-color: #f5f5f5; padding: 20px; border-radius: 8px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 40px; margin-bottom: 10px;\"\u003e⏱️\u003c\/div\u003e\n\u003cp style=\"margin: 0; font-weight: 500;\"\u003e\u003cstrong\u003eCourse Duration:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e100 hours\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #f5f5f5; padding: 20px; border-radius: 8px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 40px; margin-bottom: 10px;\"\u003e💻\u003c\/div\u003e\n\u003cp style=\"margin: 0; font-weight: 500;\"\u003e\u003cstrong\u003eModalities and Support:\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: rgb(64, 64, 64); text-decoration: underline;\"\u003e\u003ca rel=\"noopener\" title=\"Modalidad Virtual - soporte siempre a tu lado\" href=\"https:\/\/nanfor.com\/pages\/modalidad-formativa-virtual\" style=\"color: rgb(64, 64, 64); text-decoration: underline;\" target=\"_blank\"\u003e\u003cstrong\u003eVirtual, support always by your side\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003ca rel=\"noopener\" title=\"Self Learning - Autoaprendizaje\" href=\"https:\/\/nanfor.com\/pages\/modalidad-formativa-self-learning\" target=\"_blank\"\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSelf Learning, \u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: rgb(64, 64, 64); text-decoration: underline;\"\u003eSelf-paced learning\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background-color: #f5f5f5; padding: 20px; border-radius: 8px; text-align: center;\"\u003e\n\u003cdiv style=\"font-size: 40px; margin-bottom: 10px;\"\u003e🔑\u003c\/div\u003e\n\u003cp style=\"margin: 0; font-weight: 500;\"\u003e\u003cstrong\u003eAccess to the classroom:\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e3 months\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\u003ch4 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDynamics 365 - Customer Insights - Customer Experience - Segmentation - Digital Marketing - Microsoft Training - MB-280 Certification - Personalized Journeys\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h4\u003e\u003ch3\u003eCourse aimed at \u003c\/h3\u003e\u003cp\u003eThis course is designed for IT or marketing professionals who want to discover how to leverage Dynamics 365 Customer Insights for their organizations.   Students should have knowledge of basic marketing principles.   Students should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. They should also have basic experience setting up model-driven apps.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eElements of the MB-280T03 collection\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eWork with real-time features in Dynamics 365 Customer Insights - Journeys\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eUnlock customer intent with Dynamics 365 Customer Insights - Data\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eCourse Content MB-280T03: Design and deliver powerful customer experiences with Dynamics 365 Customer Insights\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eModule 1: Introduction to Dynamics 365 Customer Insights - Data \u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstanding Dynamics 365 Customer Insights Applications\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIntroduction to Dynamics 365 Customer Insights - Data \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIngesting Data into Dynamics 365 Customer Insights - Data\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eManaging Data Sources\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLab 0: Get a trial version of Dynamics 365 Customer Insights\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLab 1.1: Ingest Data Sources\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUpon completion of the module, you will be able to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDescribe Dynamics 365 Customer Insights, including the two applications, Data and Journeys\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConfigure Dynamics 365 Customer Insights - Journeys \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIngest data into Dynamics 365 Customer Insights - Data \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eModule 2: Creating a Unified Customer Profile in Dynamics 365 Customer Insights - Data\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreating a Unified Customer Profile \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSearching for Customers and Configuring Search and Filter Indexes \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eManaging External Connections \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLab 2.1: Create a Unified Customer Profile\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUpon completion of the module, you will be able to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand what a Unified Customer Profile contains\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConfigure search and filter indexes to easily find customers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConfigure and manage external connections to use Customer Insights data outside the application\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eModule 3: Managing Customers and Resources in Dynamics 365 Customer Insights - Journeys\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAudience Management\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreating Emails, Text Messages, and Push Notifications \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLab 3.1: Upload Assets\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLab 3.2: Create an Email\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUpon completion of the module, you will be able to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the tables used to track the marketing audience \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCreate marketing assets such as emails, forms, text messages, and push notifications\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeliver marketing experiences to the customer base\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eModule 4: Creating Journeys\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreating a Journey and Working with Triggers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAdding Elements to a Journey \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePublishing Journeys\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLab 4.1: Create a Journey\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUpon completion of the module, you will be able to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the different elements involved in creating an effective journey\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eConfigure a journey goal and measure progress towards it\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTest and publish a journey\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003ePrerequisites\u003c\/h3\u003e\u003cp\u003eIt is recommended to be familiar with and have a basic understanding of how to navigate in \u003cstrong\u003eDynamics 365 Customer Insights – Journeys\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e \u003cbr\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan\u003eLanguage\u003c\/span\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCourse: English \/ Spanish\u003c\/li\u003e\n\u003cli\u003eLabs: English \/ Spanish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003ch3\u003eRelated Microsoft Certification: \u003cstrong\u003eDynamics 365 Customer Experience Analyst Associate\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0932\/9890\/files\/microsoft_Associate.webp?v=1712319180\" alt=\"Certificación de Microsoft MB-280\" style=\"margin-top: 10px; margin-right: 20px; margin-bottom: 10px; float: left;\"\u003e\u003c\/div\u003e\u003cp\u003e\u003cstrong\u003eMicrosoft Certified: Dynamics 365 Customer Experience Analyst Associate\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eMicrosoft is retiring the Dynamics 365 Customer Experience Analyst Associate MB-280 certification on July 31, 2026. Its replacement will be the certification: AB-210; Build AI-Powered Sales Solutions. Beta launch April 2026.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eAs a Microsoft Dynamics 365 Customer Experience Analyst, you are responsible for configuring, customizing, and extending Dynamics 365 Sales functionality to create business solutions that support, automate, and accelerate the company's sales process.\u003c\/p\u003e\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLevel:\u003c\/strong\u003e Intermediate\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eRole:\u003c\/strong\u003e Business Analyst, Functional Consultant\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eProduct:\u003c\/strong\u003e Dynamics, Dynamics 365, Customer Engagement apps\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eSubject:\u003c\/strong\u003e \u003ca title=\"business applications\" href=\"https:\/\/nanfor.com\/collections\/business-applications\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBusiness applications\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Nanfor","offers":[{"title":"Virtual - 100 hrs","offer_id":51820258394444,"sku":null,"price":695.0,"currency_code":"EUR","in_stock":true},{"title":"Virtual bonus - 115 hours","offer_id":51820258427212,"sku":null,"price":855.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/9890\/files\/dynamics-365_1.webp?v=1781887714","url":"https:\/\/nanfor.com\/en\/products\/dynamics-365-customer-insights-customer-journeys","provider":"Nanfor","version":"1.0","type":"link"}