{"product_id":"mb-280t02-dynamics-365-sales","title":"MB-280T03: Design and deliver powerful customer experiences with Dynamics 365 Customer Insights","description":"\u003ch2\u003e Course MB-280T03: Design and deliver powerful customer experiences with Dynamics 365 Customer Insights\u003cbr\u003e\n\n\u003c\/h2\u003e\n\n \u003cp\u003e\u003cstrong\u003eDynamics 365 Customer Insights\u003c\/strong\u003e helps organizations deliver exceptional, personalized experiences to all customers. In this course, students will learn to work with key features of \u003cstrong\u003eCustomer Insights – Data and Customer Insights\u003c\/strong\u003e – \u003cstrong\u003eJourneys\u003c\/strong\u003e . First, students will gain insight into the business value of using a customer data platform. They will ingest data into \u003cstrong\u003eCustomer Insights\u003c\/strong\u003e – Data, create unified customer profiles, and create segments to help target specific audiences. Next, students will create personalized and impactful experiences using \u003cstrong\u003eCustomer Insights – Journeys.\u003c\/strong\u003e They will create marketing assets such as emails and text messages and deliver them through journeys based on segments and triggers.\u003c\/p\u003e\n\n \u003cp\u003eThis course is part of a series of four courses (MB-280T01-T04) that aligns with the \u003cstrong\u003eMB-280 certification\u003c\/strong\u003e exam. \u003c\/p\u003e\n\n\u003cdiv style=\"background-color: #f5f5f5; padding: 25px; border-radius: 8px; margin-top: 40px; text-align: left;\" class=\"instructions\"\u003e\n\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0932\/9890\/files\/caja-de-regalo_50x50.png?v=1726661502\" alt=\"gift\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\n\u003ch4 style=\"text-align: center;\"\u003e Online course with a free certification exam included. Don't miss this opportunity! The exam is valued at €126 + VAT and is included at no extra cost.\u003c\/h4\u003e\n\n\u003cp style=\"text-align: center;\"\u003e \u003cem\u003ePromotion valid until June 30, 2026. One-opportunity exam available only in Virtual - E-learning format. Not applicable to Self-Learning format.\u003c\/em\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch4 style=\"text-align: center;\"\u003e\n\n \u003cspan style=\"color: rgb(128, 128, 128);\"\u003eLevel: Intermediate - Product: Customer Insights: Data, Customer Insights: Journeys - Role: Business Analyst, Professional User, Functional Consultant\u003c\/span\u003e \u003cspan style=\"color: rgb(128, 128, 128);\"\u003e\u003c\/span\u003e\n\n\u003c\/h4\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e\n\n\u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 15px; margin: 20px 0;\"\u003e\n\n\u003cdiv style=\"background-color: #f5f5f5; padding: 20px; border-radius: 8px; text-align: center;\"\u003e\n\n\u003cdiv style=\"font-size: 40px; margin-bottom: 10px;\"\u003e ⏱️\u003c\/div\u003e\n\n\u003cp style=\"margin: 0; font-weight: 500;\"\u003e \u003cstrong\u003eCourse duration:\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003e100 hours\u003c\/strong\u003e \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv style=\"background-color: #f5f5f5; padding: 20px; border-radius: 8px; text-align: center;\"\u003e\n\n\u003cdiv style=\"font-size: 40px; margin-bottom: 10px;\"\u003e 💻\u003c\/div\u003e\n\n\u003cp style=\"margin: 0; font-weight: 500;\"\u003e \u003cstrong\u003eModalities and Support:\u003c\/strong\u003e \u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: rgb(64, 64, 64); text-decoration: underline;\"\u003e\u003ca rel=\"noopener\" title=\"Virtual Mode - support always by your side\" href=\"https:\/\/nanfor.com\/pages\/modalidad-formativa-virtual\" style=\"color: rgb(64, 64, 64); text-decoration: underline;\" target=\"_blank\"\u003e\u003cstrong\u003eVirtual, support always by your side\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e \u003ca rel=\"noopener\" title=\"Self Learning\" href=\"https:\/\/nanfor.com\/pages\/modalidad-formativa-self-learning\" target=\"_blank\"\u003e\u003cspan style=\"color: rgb(64, 64, 64);\"\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eSelf-\u003c\/span\u003e\u003c\/strong\u003e\u003c\/span\u003e \u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: rgb(64, 64, 64); text-decoration: underline;\"\u003eLearning\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\u003cdiv style=\"background-color: #f5f5f5; padding: 20px; border-radius: 8px; text-align: center;\"\u003e\n\n\u003cdiv style=\"font-size: 40px; margin-bottom: 10px;\"\u003e 🔑\u003c\/div\u003e\n\n\u003cp style=\"margin: 0; font-weight: 500;\"\u003e \u003cstrong\u003eAccess to the classroom:\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003e3 months\u003c\/strong\u003e \u003c\/p\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n\n\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003ch4 style=\"text-align: center;\"\u003e \n\u003cspan style=\"color: rgb(128, 128, 128);\"\u003eDynamics 365 - Customer Insights - Customer Experience - Segmentation - Digital Marketing - Microsoft Training - MB-280 Certification - Personalized Journeys\u003c\/span\u003e\u003cbr\u003e\n\n\u003c\/h4\u003e\n\n\u003ch3\u003e Course aimed at\u003c\/h3\u003e\n\n\u003cp\u003e This course is designed for IT or marketing professionals who want to discover how to leverage Dynamics 365 Customer Insights for their organizations. Participants should have a basic understanding of marketing principles. They should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. Basic experience configuring model-driven applications is also required.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch3\u003e Elements of the MB-280T03 collection\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Working with real-time features in Dynamics 365 Customer Insights - Journeys\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e Unlocking customer intent with Dynamics 365 Customer Insights - Data\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n \u003ch3\u003eCourse content MB-280T03: Designing and delivering effective customer experiences with Dynamics 365 Customer Insights\u003c\/h3\u003e\n\n\u003cp\u003e \u003cstrong\u003eModule 1: Introduction to Dynamics 365 Customer Insights - Data\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Knowledge of Dynamics 365 Customer Insights applications\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Introduction to Dynamics 365 Customer Insights - Data\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Data ingestion in Dynamics 365 Customer Insights - Data\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Manage data sources\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Lab 0: Get a trial version of Dynamics 365 Customer Insights\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Lab 1.1: Ingesting Data Sources\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Upon completion of this module you will be able to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Describe Dynamics 365 Customer Insights, including the two applications, Data and Journeys\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Set up Dynamics 365 Customer Insights - Journeys\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Ingesting data into Dynamics 365 Customer Insights - Data\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eModule 2: Creating a unified customer profile in Dynamics 365 Customer Insights - Data\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Creating a unified customer profile\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Customer search and configuration of search and filter indexes\u003cbr\u003e\n\n\u003c\/li\u003e\n\n \u003cli\u003eExternal connection management\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Lab 2.1: Creating a unified customer profile\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Upon completion of this module you will be able to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Understanding what a unified customer profile contains\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Configure search and filtering indexes to easily find customers\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Configure and manage external connections to use Customer Insights data outside the application\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eModule 3: Customer and Resource Management in Dynamics 365 Customer Insights - Journeys\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Audience management\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Creating emails, text messages, and push notifications\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Lab 3.1: Loading Resources\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Lab 3.2: Create an email\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Upon completion of this module you will be able to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Understanding the charts used to track marketing audiences\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Create marketing resources such as emails, forms, text messages, and push notifications\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Offer marketing experiences to the customer base\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eModule 4: Creating routes\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n \u003cli\u003eCreating a route and working with triggers\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Adding elements to a route\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Publication of routes\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Lab 4.1: Create a route\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e Upon completion of this module you will be able to:\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Understanding the different elements involved in creating an effective route\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Set a route goal and measure your progress towards it\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e Test and publish a tour\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch3\u003e Prerequisites\u003c\/h3\u003e\n\n\u003cp\u003e It is recommended \u003cspan style=\"font-size: 0.875rem;\"\u003eto be familiar with and have a basic understanding of how to navigate \u003cstrong\u003eDynamics 365 Customer Insights – Journeys\u003c\/strong\u003e .\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003ch3\u003e \u003cspan\u003eLanguage\u003c\/span\u003e\n\u003c\/h3\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Course: English \/ Spanish\u003c\/li\u003e\n\n\u003cli\u003e Labs: English \/ Spanish\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003ch3\u003e Related Microsoft Certification: \u003cstrong\u003eDynamics 365 Customer Experience Analyst Associate\u003c\/strong\u003e \n\n\u003c\/h3\u003e\n\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0932\/9890\/files\/microsoft_Associate.webp?v=1712319180\" alt=\"Microsoft MB-280 Certification\" style=\"margin-top: 10px; margin-right: 20px; margin-bottom: 10px; float: left;\"\u003e\u003c\/div\u003e\n\n\u003cp\u003e \u003cstrong\u003eMicrosoft Certified: Dynamics 365 Customer Experience Analyst Associate\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eMicrosoft is retiring the Dynamics 365 Customer Experience Analyst Associate MB-280 certification on July 31, 2026. It will be replaced by the AB-210 certification: Build AI-Powered Sales Solutions. Beta release is scheduled for April 2026.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e As a Microsoft Dynamics 365 Customer Experience Analyst, you are responsible for configuring, customizing, and extending the functionality of Dynamics 365 Sales to create business solutions that support, automate, and accelerate the company's sales process.\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan\u003e\u003cstrong\u003eLevel:\u003c\/strong\u003e Intermediate\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003e\u003cstrong\u003eRole:\u003c\/strong\u003e Business Analyst, Functional Consultant\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003e\u003cstrong\u003eProduct:\u003c\/strong\u003e Dynamics, Dynamics 365, Customer Engagement apps\u003c\/span\u003e\u003cbr\u003e \u003cspan\u003e\u003cstrong\u003eSubject:\u003c\/strong\u003e \u003ca title=\"business applications\" href=\"https:\/\/nanfor.com\/collections\/business-applications\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBusiness applications\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cul\u003e\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Microsoft","offers":[{"title":"Self Learning","offer_id":52062416601420,"sku":null,"price":295.0,"currency_code":"EUR","in_stock":true},{"title":"Virtual - 100 hrs","offer_id":51820258394444,"sku":null,"price":695.0,"currency_code":"EUR","in_stock":true},{"title":"Virtual bonus - 115 hours","offer_id":51820258427212,"sku":null,"price":855.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/9890\/files\/AIBusinessSolutions.webp?v=1764852140","url":"https:\/\/nanfor.com\/en\/products\/mb-280t02-dynamics-365-sales","provider":"Nanfor","version":"1.0","type":"link"}