Increase your sales with Microsoft Dynamics 365 Marketing

Course Description: Increase your sales with Microsoft Dynamics 365 Marketing

This course is taught in online mode and consists of 7 units .

The duration of the course is 70 hours which is distributed between the content and collaboration tools. Upon completion, the student will receive a certificate of completion.

Training is carried out through our Virtual Campus : With this option, you'll have all the course content on the course platform, accessible 24/7 from the start of the course. Students will also have access to participation forums and ongoing tutoring.

The course fee applies to the virtual modality (100% bonus option) In-person and online training activities can be carried out on demand.

• Access to the platform: 8 weeks
• Individualized support

Introduction

This course aims to demonstrate the activities necessary to manage a business's sales growth. You'll learn how to manage and optimize leads, create marketing pages and forms, manage target market segmentation, optimize contacts from LinkedIn, design customer journeys with marketing automation, create and integrate events with Teams, and conduct surveys.

Course Content: Increase your sales with Microsoft Dynamics 365 Marketing

Unit 1: Lead, Segment, and List Management. LinkedIn Integration

• Sync Leads from LinkedIn
• Scoring leads
  
• Create customer lists
• Marketing lists
• Segments
• Dynamic and static information
• Subscription Centers
• Opt-in Process
• LinkedIn Lead Generation

Unit 2: Managing marketing emails

• GDPR and Dynamics 365 Marketing
• Creating messages
• Designing messages with templates
• The process of creating and activating emails
• Creating emails for later use in templates

Unit 3: Events and Surveys

• How to plan and manage events
• Event planning
• Creating registration pages
• Speaker management, rooms, event schedule, invitations, registration control
• Management of invitations, waiting lists
• Recurring events
• Creating surveys
  Analysis of results
• Creating template surveys

Unit 4: Marketing Automation and Customer Journeys

• A/B Testing
• The Designer
• Content, actions, destination
• Flow Control: scheduler, trigger, separator, separator branch
• Social approaches

Unit 5: Social Posts

• Integration with Social Channels
• Use of Media
• Message scheduling
• Flow for posting messages on social networks
• Creating the calendar
• Alignment of social media campaigns with the entity's objectives

Unit 6: GDPR and best practices

• Domain authentication
• Email Best Practices
• Data protection and GDPR
• GDPR and Subscription Centers
• D365 data and the GDPR

Other training modalities

If you are interested in taking this course online, please contact us: Email: info@nanforiberica.com , Telephone: +34 91 031 66 78, WhatsApp: +34 685 60 05 91