Course Description: Increase your sales with Microsoft Dynamics 365 Marketing

This course is taught in online mode and consists of 7 units .

The duration of the course is 70 hours which is distributed between content and collaboration tools. Upon completion, the student will receive a certificate of completion.

Training is done through our Virtual Campus : with this option you will have access to all the educational content on the course platform and it will be accessible, from the start of the course, 24 hours a day, 7 days a week. Students will also have access to participation forums, as well as continuous tutoring.

The course fee applies to the virtual mode (100% bonus option) In-person and remote training actions can be carried out on demand.

• Access to the platform: 8 weeks
• Individualized support

Introduction

This course aims to show the activities necessary to manage the increase in sales of a business. You will learn how to manage and optimize leads, create marketing pages and forms, manage target market segmentation, optimize contacts from LinkedIn, design customer itineraries with marketing automation, create and integrate events with Teams and conduct surveys.

Course content

Unit 1: Managing Leads, Segments and Lists. Integration with LinkedIn

• Sync Leads from LinkedIn
• Scoring leads
  
• Create customer lists
• Marketing lists
• Segments
• Dynamic and static information
• Subscription centers
• Opt-in process
• LinkedIn Lead Generation

Unit 2: Managing marketing emails

• GDPR and Dynamics 365 Marketing
• Creating messages
• Designing messages with templates
• The process of creating and activating emails
• Creating emails for later use in templates

Unit 3: Events and surveys

• How to plan and manage events
• Event planning
• Creating registration pages
• Speaker management, rooms, event calendar, invitations, registration control
• Managing invitations, waiting lists
• Recurring events
• Creating surveys
  Analysis of results
• Creating template surveys

Unit 4: Marketing Automation and Customer Journeys

• A/B Testing
• The Designer
• Content, actions, destination
• Flow Control: scheduler, trigger, splitter, splitter branch
• Social approaches

Unit 5: Social Posts

• Integration with Social Channels
• Use of Media
• Scheduling messages
• Flow for posting messages on social networks
• Creating the calendar
• Alignment of social media campaigns with entity objectives

Unit 6: GDPR and best practices

• Domain Authentication
• Email Best Practice
• Data protection and GDPR
• GDPR and subscription centers
• D365 Data and the GDPR