Course Description

This program aims to create a digitalization plan aimed at maximizing business for entrepreneurs and SMEs with less than 10 employees.

General objectives

• Improve the efficiency and security of your organization (productivity and agility)
• Increase the growth of your business
• Innovate with new products and channels
• Optimize management of people, communication, training and motivation of your entity.

Specific objectives

• Offer to people of management teams of start-ups and MicroSMEs the knowledge and skills necessary to promote digital transformation management of their companies and thereby improve productivity and their possibilities for growth and internationalization.
• Understand how technology impacts business, allowing the customer to be placed at the center to provide solutions to their needs , and generate and exploit the data to business decision making.
• Reduce the digital divide for gender issues by increasing the number of women enrolled and trained in digital management of MicroSMEs.
• Improve relationships with your customers and suppliers
• Manage change in the organization
• Obtain ROI rates with the actions that result from the program.
• Know the trends that the world's leading consulting firms in digital transformation explain to us.
• Make the right decision at the right time: optimize your intelligence in business
• Increase your punch with integrated automation systems
• Eliminate repetitive tasks and make your employees have fun in the organization by eliminating repetitive tasks
• Eliminate errors with production processes integrated with automation in the cloud Cloud Automate and RPA robotic automation processes.
• Optimize creation. assignment and obtaining KPIs In the organization.
• Contact international digital transformation experts who allow you to obtain the most appropriate strategy so that your SME increases its results

Course content

The phases of the program are:

• Module 1: The company in the digital economy: understanding the entity and aligning its business objectives with technology. 360ª Analysis
• Module 2: Transforming the customer experience by understanding the type of customer the entity has and how to optimize the return on investment by generating healthy income.
• Module 3: Technologically enabling the transformation. Designing a digitalization plan that allows increasing results
• Module 4: Managing change or how to implement technologies in the organization so that they generate results
• Module 5: Sectoral use cases

Modality

Mixed methodology: A first part in face-to-face mode for the presentation of the project and the analysis of the current situation. The next is in online mode to share and learn the key concepts ending with individualized mentoring for the preparation and delivery of the digital transformation plan.

The duration of dedication by the entity is 100 hours, of which 20 are in person and 80 in remote mode.

Deliverables : technical materials, information on the technologies to be applied in the company, digitalization plan, digital transformation canvas, implementation activity plan according to a schedule.