• This is clear from the latest IoT Signals report on the state of adoption of the Internet of Things, prepared by Microsoft, in which the companies surveyed in Europe value the impact of the IoT ahead of those in the US (85%) and Asia (90. 3%). In the case of Spain the figure grows to 96%.
  • Although Europe is ahead when assessing the possibilities of solutions, the US is at the forefront in adopting IoT in its business, reaching 94%. Europe follows with 90.8% and Asia with 89.7%.
  • Microsoft has interviewed more than 3,000 business development managers in different companies with the aim of offering a comprehensive view of the IoT ecosystem, including adoption percentages, satisfaction and implementation forecasts, in addition to the main trends in the sector.

Microsoft has published its latest report IoT Signals , with the aim of offering a comprehensive vision of the Internet of Things ecosystem at the current time. The study offers adoption percentages, satisfaction and implementation forecasts, in addition to the main trends in the sector. To carry out this study, Microsoft has interviewed more than 3,000 business development managers in different companies in Europe, the United States and Asia.

The report highlights the rapid growth in the adoption of IoT solutions. 90.8% of companies in Europe have adopted IoT solutions in their business, compared to 94% of American entities and 89.7% of Asian entities. Regarding countries, Italy leads in adoption of this type of tools with 95%.

Likewise, 91.5% of European companies consider it necessary to adopt IoT solutions, a percentage that exceeds the United States (85%) and Asia (90.3%). In fact, 96% of Spanish respondents point out that the Internet of Things is essential for business success, second only to China (99%).

“The Internet of Things is transforming companies in all sectors: public services, electricity or oil companies can approach digital transformation in different ways, gain new knowledge through connected solutions and optimize their business processes,” explains Doris Gomes, director of Cloud Adoption and Innovation at Microsoft in Spain.

Here are the key findings from Microsoft's latest “IoT Signals” study:

  • The pandemic has accelerated investment in IoT solutions. During 2020, 31% of organizations expected to increase their IoT investment as a result of the impact of COVID-19. This year, 44% of respondents confirm that investment in IoT solutions has increased compared to last year, while another 44% have maintained the same budget.
  • Emerging technologies accelerate IoT adoption. When respondents are asked about their understanding of emerging technologies, 95% of European decision-makers know about artificial intelligence (AI), 98.5% understand the edge computing and 89.2% have information about digital twins . However, the prevalence of these technologies and their application in IoT solutions varies by up to 21 percentage points between markets: German companies are more likely to have an AI strategy (88%), but less likely to use AI in your IoT applications (68%).
  • Benefits in different areas of use . Spanish companies specialized in energy, electricity and public services use this type of tools to help with network automation (44%) and its maintenance (43%), while oil companies are more likely to apply it to areas of prevention of occupational risks (43%). Likewise, Europe leads the adoption of IoT solutions (94%) and has the highest overall satisfaction percentage (98%), ahead of the United States and Asia.
  • Fundamental for sustainability. Almost a third of respondents (34%) consider sustainability a business priority and believe that IoT is key to improving it. 73% of organizations with net zero emissions goals rely on IoT to achieve their purpose: for example, building energy management solutions are helping organizations become more sustainable and reduce their consumption by up to 25% percent, while reducing operating costs.

After the pandemic, the IoT has been consolidated in companies in all sectors, since it allows them to create applications adaptable to all types of environments and achieve their objectives. The companies that have made the strongest commitment to investing in this type of solutions are those that diversify their use the most: they not only apply them in the field of workplace safety and productivity, but also to improve their sustainability objectives. And they are more likely to integrate them with emerging technologies such as artificial intelligence, edge computing and digital twins.

Microsoft's primary focus is to address the challenge of ensuring the security of connected devices at all layers while advancing IoT to create a seamless experience between the physical and digital worlds. In the last year, the company has launched more than 100 new services and features that make IoT solutions more secure and scalable, reduce complexity and create opportunities in new business areas.

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