This course aims to show the activities necessary to manage the increase in sales of a business. You will learn how to manage and optimize leads, create marketing pages and forms, manage target market segmentation, optimize contacts from LinkedIn, design customer itineraries with marketing automation, create and integrate events with Teams and conduct surveys.
Unit 1: Lead, Segment and List Management. Integration with LinkedIn
Synchronize Leads from LinkedIn
Score leads
Create customer lists
Marketing Lists
Segments
Dynamic and static information
Subscription centers
Opt-in process
LinkedIn Lead Generation
Unit 2: Manage marketing emails
GDPR and Dynamics 365 Marketing
Creating messages
Message design with templates
The email creation and activation process
Creation of emails for later use in templates
Unit 3: Events and surveys
How to plan and manage events
Event planning
Creating registration pages
Management of speakers, rooms, event agenda, invitations, registration control
Management of invitations, waiting lists
Recurring events
Survey creation
Analysis of results
Template survey creation
Unit 4: Marketing Automation and Customer Journeys
A/B testing
The designer
Content, actions, destination
Control Flow: scheduler, trigger, separator, separator branch
Social approaches
Unit 5: Social Posts
Integration with social channels
Media Use
Message scheduling
Flow for publishing messages on social networks
Calendar creation
Alignment of social media campaigns with entity objectives
Unit 6: GDPR and best practices
Domain authentication
Email Best Practice
Data protection and GDPR
GDPR and subscription centers
D365 data and the GDPR
70 hours teletraining on demand two months access
