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Introduction:
Aimed at managers who want to improve the efficiency of their company, improvement scenarios and solutions development approaches are analyzed. A SWOT will identify the main aspects of improvement based on the organization's objectives and its current situation, to determine how to activate the main updating steps based on the digitalization phase in which the SME is located.
With a team of doctors, specialists in different technologies, professionals with more than 20 years of experience in digital transformation with SMEs and large organizations, participants will finish the course with an operational plan and active solutions to immediately apply to their organization.
Content
1. THE COMPANY IN THE DIGITAL ECONOMY.
1.1 The digital context.
1.2 New business models.
1.3 Digital transformation in the company.
1.4 Sustainability and circular economy.
1.5 The digital transformation plan I: Diagnostic and Strategic Reflection.
2. TRANSFORMING THE CUSTOMER EXPERIENCE.
2.1 The customer in the new digital age.
2.2 Customer and product experience.
2.3 Attracting the customer: the traffic generation process.
2.4 Capturing the client I: the information and decision process.
2.5 Capturing the customer II: the purchasing and delivery process.
2.6 Building customer loyalty. the after-sales process.
2.7 Legal environment: property and privacy.
2.8 The digital transformation plan II: Customer Experience Map.
3. TECHNOLOGICALLY ENABLING TRANSFORMATION.
3.1 Digital analytics and Big Data.
3.2 Machine learning and artificial intelligence.
3.3 ERP and CRM.
3.4 Cloud.
3.5 Cybersecurity and AI.
3.6 Automation and robotization.
3.7 Other tools (Low Code, Real Marketing, GitHub, Blockchain...) and trends.
3.8 The digital transformation plan III: Digital Transformation Canvas.
4. MANAGING CHANGE.
4.1 People and organization.
4.2 Cultural transformation.
4.3 Innovation/agile methodologies.
4.4 Personal productivity and collaborative tools. Use of DevOps.
4.5 The digital transformation plan IV: Action Plan.
Duration: 350 hours
Modality: teletraining with materials and laboratories
With a certification of the priority application for the entity to be digitized and with the certification exam included.
