Advanced Google Analytics Course

€1,890.00
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¿Quiere realizar este curso en modalidad telepresencial o presencial?

Póngase en contacto con nosotros por correo: info@nanforiberica.comteléfono: +34 91 031 66 78, WhatsApp: +34 685 60 05 91, o comunícate con Nuestras Oficinas

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Modality:

  • This course is taught only in person or remotely.

Duration:

  • 3 days - 16 hours.

Course content:

  • Foundations of Digital Analytics
  • Definition of Objectives & Business Metrics
  • Technical basis of analytical measurement tools
  • GA organization and structure
  • GA Interface: Public
  • Practice: data extraction and analysis
  • GA Interface: Acquisition & Behavior & Conversion
  • Campaign tagging and measurement
  • Multichannel and attribution models with GA
  • Practice: data extraction and analysis
  • Advanced segments
  • Custom reports
  • Campaign cost increase and integration with GA data
  • Regular Expressions in GA
  • Exporting data from the GA and Alerts interface
  • Panels (Dashboard) in the tool.
  • Cross-domain measurement
  • Events, Virtual Pages, Social Buttons, etc.
  • E-Commerce & Improved Ecommerce
  • Custom Dimensions and Metrics
  • Measurement protocol
  • Measurement with User-ID
  • Configuration & Administration Google Analytics
  • Protect Google Analytics against hacking
  • Integration with Google tools (AdWords, GWMT, etc.)
  • Specific reports for mobile apps
  • Metrics and analysis techniques for mobile apps
  • Dashboard automation and data extraction into Excel and Google Docs via the API
  • Practice “Automating a dashboard”
  • Analysis methodology with Google Analytics

This course is NOT taught in teletraining mode

Information related to training

Soporte siempre a tu lado

Training support: Always by your side

Formación presencial y telepresencial

Do you need another training modality?

bonificaciones

Bonuses for companies