Modality:

• This course is taught only in person or remotely.

Duration:

• 3 days - 16 hours.

Course content:

• Foundations of Digital Analytics
• Definition of Objectives & Business Metrics
• Technical basis of analytical measurement tools
• GA organization and structure
• GA Interface: Public
• Practice: data extraction and analysis
• GA Interface: Acquisition & Behavior & Conversion
• Campaign tagging and measurement
• Multichannel and attribution models with GA
• Practice: data extraction and analysis
• Advanced segments
• Custom reports
• Campaign cost increase and integration with GA data
• Regular Expressions in GA
• Exporting data from the GA and Alerts interface
• Panels (Dashboard) in the tool.
• Cross-domain measurement
• Events, Virtual Pages, Social Buttons, etc.
• E-Commerce & Improved Ecommerce
• Custom Dimensions and Metrics
• Measurement protocol
• Measurement with User-ID
• Configuration & Administration Google Analytics
• Protect Google Analytics against hacking
• Integration with Google tools (AdWords, GWMT, etc.)
• Specific reports for mobile apps
• Metrics and analysis techniques for mobile apps
• Dashboard automation and data extraction into Excel and Google Docs via the API
• Practice “Automating a dashboard”
• Analysis methodology with Google Analytics

This course is NOT taught in teletraining mode