Dynamics 365 Marketing Course

Main elements

• Marketing
• Charts and Dashboards
• Activities
• Account and contact management
• Customer journeys
• Segments
• Potential customers

Bells

• Campaign design
• Creation of multichannel campaigns
• Filtering and selection of campaigns
• Creation of personalized emails according to segments
• Design of landing pages, forms and surveys.
• Using configurable templates
• Multichannel campaign automation

LinkedIn and Dynamics 365 for Marketing

• Connecting with LinkedIn Lead Gen Forms
• Audience Segmentation and Targeting LinkedIn Top Clients
• Organize events and webinars to generate more leads
• Data management: import of leads
• Segment Management
• Queries and use of marketing lists
• Marketing List Management

Marketing Analytics

• Track campaigns with configurable dashboards on performance and lead sources
• Optimize the relationship between sales and marketing to increase results
• Lead management, lead phase analysis, funnel management. Lead quality improvement
• Creating customer surveys
• Marketing analysis with Power BI
• Using content packs:
• Demand Generation Analyzer
• Marketing Audience Analyzer
• Lead Pipeline Analyzer
• Lead/Opportunity Influence analyzer

Lab: Using Power BI solutions based on sample data

Event management

• Creating events and simultaneous broadcasts by measuring participants
• Management of in-person events: registrations, speakers, logistics and sponsors
• Analysis of event results

Lab: Creation and management of an online event

Lead Scoring

• Generate and score leads
• Approve leads
• Flow management

Lab: Lead Generation