SEO and Digital Marketing Fundamentals

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SEO and Digital Marketing Fundamentals Course

Course Description:

This course is taught online and consists of 2 units and practices.

The approximate duration of the course is 80 hours distributed between the course content and collaboration tools and upon completion, the student will receive an accrediting diploma.

The training is carried out through our Virtual Campus, with this modality you will have all the didactic content on the course platform and it will be accessible, from the start day of the course, 24 hours a day, every day of the week. Access to the campus is 2 months .

The student will also have participation forums , as well as continuous tutoring.

Course contents:

Unit 1: SEO Fundamentals

  • Explore digital marketing
  • Starting with Your Website
  • Analysis Fundamentals
  • Search Engine Optimization
  • Marketing Search and Display
  • Social media marketing
  • Video Marketing, Email Marketing and Content Marketing
  • Mobile Marketing
  • Expand your digital marketing skills
  • Influencer Marketing

Unit 2: SEO Overview

  • Keywords: The foundation of SEO
  • Content Optimization: How Search Engines and People View Web Pages
  • Content Optimization: Technical SEO
  • Long-term content planning
  • Link Building Strategies
  • Measuring SEO Effectiveness
  • SEO for eCommerce
  • Take advantage of local SEO
  • Mobile SEO

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