About the course

This course is taught online and consists of 11 units and practices.
The approximate duration of the course is 90 hours distributed between the course content and the collaboration tools and upon completion, the student will receive an accrediting diploma .
The training is carried out through our Virtual Campus , with this modality you will have all the didactic content on the course platform and it will be accessible, from the start day of the course, 24 hours a day, every day of the week.
The student will also have participation forums , as well as continuous tutoring.

Participants must have a foundation of Microsoft Dataverse and Power Platform , being familiar with the Dynamics 365 Marketing environment.

Course content

• Unit 1: Configuring advanced options in Microsoft Dynamics 365 Marketing
• Unit 2: Major components of Dynamics 365 Marketing that affect real-time marketing (MTR)
• Unit 3: Marketing Automation with Dynamics 365 Marketing
• Unit 4: Installing Real-Time Client Orchestration
• Unit 5: Using Customer Insights Profiles and Segments in MTR
• Unit 6: Email management for MTR
  
• Unit 7: Real-time channel optimization based on AI
  
• Unit 8: Real-time management of client assets
  
• Unit 9: Managing marketing messages in real time
  
• Unit 10: Real-time marketing event triggers
  
• Unit 11: Use of natural language in real-time marketing journeys
  

Previous requirements

Participants must have a foundation of Microsoft Dataverse and Power Platform, being familiar with the Dynamics 365 Marketing environment.

Basic computer skills and knowledge of environments related to Information Technology are recommended.